Yeti

Yeti/WeatherTech playbook: double the value, quadruple the price

Shaan distills the formula behind Yeti, WeatherTech, and Ice Barrel: take a boring, forgotten commodity (cooler, floor mats, trash-can ice bath), make a premium branded version that's roughly double the value but quadruple the price, and people still buy.

“Basically, if I was going to distill their formula, it's like double the value, quadruple the price, right? Like, that's the way I would describe it. Yeah.”

Steal thisTake a boring commodity, double the perceived value, and charge 4x; people pay for the cool branded version.

Yeti built a $3 billion company on hunting coolers

Sam points to Yeti as proof the hunting and fishing vertical can support huge brands, noting they built a $3 billion company essentially selling a hunting cooler.

“They built a $3 billion company for a hunting cooler.”