Wirecutter

Build the Wirecutter for any niche subreddit (garage gyms)

Sam describes a guy named Cooper who built the 'Wirecutter for garage gyms' off a garage-gym subreddit, making likely a few million a year on affiliate fees. The template: become the trusted review/affiliate site for one fanatical community.

“And there's this guy named Cooper that goes, all right guys, I'll create a website. And he created the Wirecutter for garage gyms. And it's crazy how fanatical these people are about this. He probably makes a few million dollars a year just off affiliate fees.”

Steal thisPick a fanatical gear-obsessed subreddit and become its definitive review/affiliate site.

Wirecutter sold for $30M when it should've been $200M

Sam argues review sites like Wirecutter are bootstrappable; Wirecutter was bootstrapped but sold to the NYT for $30 million far too early, when he thinks it was worth $200 million.

“these are bootstrappable companies. They, they, So maybe you don't even need them. Wirecutter was bootstrapped. They sold way too early. They sold for $30 million. They should have sold for $200 million.”