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Towerview Ventures

Duke-branded alumni fund raised via Instagram ads

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Billy

The fund that programmatically spun up an alumni VC for every university

Shaan marvels at operators who built a venture fund off people's emotional attachment to their alma mater - branding subsidiary funds like 'Towerview Ventures' (named after a Duke street) and running Instagram ads to raise small checks from alumni, replicated programmatically across every school.

There's a group of people that have created a venture fund off of the insight that people have this weird attachment to their university. Do you know about these guys? No. So basically, I see Instagram ads all the time saying, hey, Tower View Ventures is investing in Duke startups. So Tower View is a street and I like known building at Duke campus. So they name it, they, they create all these like subsidiary funds.
EP 36 · 27:36 · SHAAN
Read at 27:36
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