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The Wall Street Journal 'Tale of Two Young Men' ad
Sam cites the legendary WSJ direct-mail ad from the 1970s about two similar young men whose lives diverged because one subscribed to the Journal, said to have generated ~$50M in recurring revenue.
“there's this one great ad about the Wall Street— from the Wall Street Journal, and they— it's made them like $50 million in recurring revenue. And it was launched in like the '70s, and it was called like The Tale of Two Young Men. And it was like both of these young men went to the same college. They had similar jobs.”
Steal thisSell the divergent outcome, not the product: contrast two near-identical people whose lives split because one took your offer.
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CoinMarketCap gets more monthly traffic than the Wall Street Journal
Started by one guy in his apartment just displaying crypto price data, CoinMarketCap grew to ~100M monthly visitors, passing the Wall Street Journal's ~80M.
$100M
CoinMarketCap monthly visitors · visits/month
“And it is amazing to me that this thing was getting 100 million monthly visitors when the Wall Street Journal was only getting, you know, like 80. It had passed the Wall Street Journal. That blew my mind and I had to know some more.”
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Museum of Ice Cream: $50M raised at a $300M valuation
Sam recounts the outrage over a WSJ headline that the Museum of Ice Cream, an Instagrammable immersive experience, raised $50M at a $300M valuation despite not being about ice cream at all.
$300M
Museum of Ice Cream valuation · USD
“I tweeted a Wall Street Journal article and it says Museum of Ice Cream raised $50 million at a $300 million valuation. People flipped out.”