The Chive

Chive TV: free Fire Sticks to Texas bars became Atmosphere TV

Sam tells how The Chive's founders gave bar owners free Amazon Fire Stick-style dongles loaded with funny-video programming plus their own ads, made millions, then spun it off as Atmosphere TV, which raised $10M and which founder Leo believes will be a multibillion-dollar business.

“in all of Texas, what they did was they would give these bar owners these little dongles, like these, like Fire Sticks, like an Amazon Fire Stick, and they uploaded all this programming and they just like constantly filling the pipes. And so if you go to the bar, you see just like America's Funniest Home Videos in the background and Chive would put their ads in the, in the mix and they made millions of dollars doing it.”