StrengthsFinder

StrengthsFinder: a test you can't fail, sold as a book that's really a quiz code

Shaan dissects why StrengthsFinder works: it's a test you cannot fail (everyone gets a flattering set of strengths), sold to companies for team-building, where the popular book is essentially just a code to take the online quiz.

“first of all, it's a test you cannot fail. It's just saying which of these strengths do you have. So you're just gonna get one of the— there's like 25 strengths or whatever. It's like, here's the 5 you get: leadership, determination, and, you know, innovation, and whatever.”