Squarespace

Anti-sales founder learns a sales team is gasoline on demand

Sam sold the first ~$250K himself while resisting hiring salespeople, then hired a sales team that 'created demand' and made revenue explode like a match in a barrel of gasoline. He notes Squarespace/Wix-type tech founders learned the same anti-sales-to-pro-sales lesson.

“And hiring a sales team, it was like putting a match onto it in a barrel of gasoline. It just, it just like went up significantly. And I was like, oh my God, you guys totally drew up demand. You totally created demand.”

Steal thisProve out initial sales yourself, then hire a sales team to create (not just capture) demand.