Solo Female Traveler Network

Female as a differentiator: rebuild big categories for women

Shaan's thesis that you can create a whole new product by taking an existing category and gearing it strongly toward women, citing Bumble (dating), The Wing (co-working), and a Solo Female Traveler Network doing $1M+/year by layering female-oriented tours on a Facebook group. Underdeveloped categories include media and financial services.

“Yeah, I just wrote that because I was like, dude, there's so many products that if you just said it's that, but really geared towards women. I think you can make a whole new product just off of that.”

Steal thisTake a big existing category (banking, media, credit cards) and rebuild it authentically for women, avoiding the patronizing 'girl boss' tone customers hate.