Social Savannah

Unbundle the ad agency: own only the creative

Shaan explains Social Savannah's edge: agencies bundle creative, media buying, reporting and platform management, but ad creative is the highest-value, lowest-service piece, so unbundling just creative is the winning play.

“And the smart thing is that somebody just unbundled and said, man, the most important part of this whole thing is the ad creative. That's also the part where you don't have to do almost any of the like client services and the undifferentiated stuff.”

Steal thisStrip the lowest-value, high-service work off an agency offering and sell only the high-leverage piece (the creative).