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Soap Opera Digest

legacy print incumbent to attack

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If the incumbent's website looks like a PDF, attack that market

Ramon's market-selection heuristic: the dominant soap competitor, Soap Opera Digest, was a 40-50 year old print magazine whose website felt like a static PDF. A web-native operator can dominate a niche still run by slow print incumbents.

“So, you know, when you see that the website reminds you of a PDF, it's like, this is a good market to go.”

Steal thisHunt for niches whose biggest player is a legacy print brand with a PDF-like website; go web-native and win.

EP 2 · 12:41 · BOTH
Read at 12:41
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