Slice

Slice: cloning Domino's ordering for indie pizzerias to a $1B company

Shaan recounts how Slice gave independent pizza shops an app replicating Domino's slick mobile ordering and progress-bar tracking, letting them compete on pizza quality rather than tech — becoming a billion-dollar company on that white-label pattern.

“what Slice did was Slice went to every indie poppy, uh, indie pizza shop and basically gave them an app that was the Domino's mobile ordering experience and said, hey, now you can compete against that. So let's just compete on the basis of whose pizza is the best rather than, well, they made it so easy and fun to order and mine still is like, call me and I'll write it down on a piece of paper. Um, and they became a billion dollar company doing that in that space.”