Sir Richard's Condoms

Buy a Trojan-horse brand to unlock banned ad channels

Unable to advertise sex products in mainstream channels, Diamond Products bought Sir Richard's Condoms because condoms can run on TV and sell in Whole Foods, then upsells other products on the site. Shaan calls the condom brand their literal 'Trojan horse'.

“So they said, oh, condoms are allowed to be advertised on TV and on different websites. It's more loose to, like Trojan, right? We've all seen Trojan ads on TV, for example. So if the restrictions are looser there, they went and bought that company, and then on their website, they just, they upsell other products basically. And so he went and bought this company because he goes, they're sold in Whole Foods. He's like, this makes it so easy for me to advertise because now I own this little thing. He's like, it's my Trojan horse.”

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