Idea
Competitor-spy service: a six-figure 'done-for-you' intel contract
Sam pitches a high-end competitor-intelligence service that tracks your five nearest competitors using SimilarWeb, Facebook Ad Library, Ahrefs, etc., and delivers a monthly readout of what's working, what's not, and a hypothesis of why. He thinks you could charge a six-figure annual contract for it.
“And I think that that 100% could be a service. That you pay $100 grand a year for and you get, and you, and they'll tell you the 5 nearest competitors and every month you meet with their team and you say, all right, your competitors, they're doing this, they're doing that, they're doing this. Here's what's working. Here's what's not working. Here's our hypothesis as to what all this means. And I think actually you could charge a 6-figure annual contract for all of it.”
Steal thisProductize competitor intel into a monthly readout and charge a six-figure annual contract for done-for-you spying.
Framework
Research like writing a song: steal patterns, then deconstruct
Sam's research method: treat finding businesses like songwriting by spotting patterns and stealing interesting riffs, then running anything that catches his eye through SimilarWeb, Ahrefs, Wikipedia, annual reports and app-store reviews to fully deconstruct how it works. His logic mirrors the 4-minute mile: things get easier to do once you know they're possible.
“it's my theory that the The reason why no one broke the 4-minute mile, and then in the '60s, I think it was, Roger Bannister broke the 4-minute mile and 5 other people did it that year, is it's a lot easier to accomplish things when you know what's possible. So my logic is whenever I see anything that catches my eye, I put it in SimilarWeb, I put it in Ahrefs, which is a software for search analytics. I look at the reviews on iTunes and I try to figure out how the business works because then I want to know what's possible.”
Steal thisRun every interesting business through SimilarWeb, Ahrefs, Wikipedia, annual reports and app-store reviews to reverse-engineer how it actually works.