SeedInvest

Sam tattooed The Hustle's business plan on his thigh

Sam reveals he recorded a 2015 Hustle SeedInvest video laying out the exact plan—build to a million readers, profit from advertising, reinvest to build and sell more media—and got a pirate ship tattoo reading 'Bold, Fast, Fun' as that plan literally inked on his leg.

“If you Google the Hustle Seed Invest, I explain, I go, we're going to build to a million people, we're going to profit from advertising, and we're going to use all that profit to build more stuff. And we're gonna sell that stuff, and then we're gonna build more media around it. And it is happening exactly.”