Raid

The D2C-ification of everything: get on the shelf of Facebook

Shaan's thesis on DTC brands like Sunday Lawn Care: instead of fighting for shelf space at Target or Home Depot, get on the 'shelf' of Facebook, and exploit that legacy brands like Raid are stuck in the past while tastes shifted toward clean, non-toxic alternatives.

“Like, let's just get on the shelf of Facebook. Okay, we can control that. We can push a button, we can put ourselves on the shelf. That's the first piece. The second piece is, hey, consumer tastes have changed, but these brands like Raid and whatever, they're stuck in the past.”

Steal thisPick a tired legacy category (lawn care, pest control), launch a clean/non-toxic D2C version, and acquire customers via Facebook instead of retail shelves.