Quip

The 'Tesla of X' advertorial angle that printed traffic

Sam wrote advertorials for The Hustle's clients, calling Quip 'the Tesla of toothbrushes.' The angle crushed and advertisers poured money into driving traffic to it, a reusable positioning template for any premium DTC product.

“So I wrote one for them and I called them the Tesla of toothbrushes and that crushed. And they said they spent a ton of money driving traffic to them. Now I'm not going to take credit for it. I actually think I did copy it from someone, but I don't remember. Now the Tesla of like a bed, the Tesla of— yeah, it's— it crushes it.”

Steal thisPosition a premium DTC product as 'the Tesla of [category]' in advertorials to make the angle instantly legible.