Pure Sweat

Pure Sweat basketball app: ~$5-10M/yr from a $50 binder

Sam's college suitemate Drew Hanlon started Pure Sweat as a $50 paper binder of basketball workouts, grew it into a ~$100/year app, and now trains NBA stars — Sam estimates the business throws off $5-10M a year.

“But anyway, this guy crushes it. I bet you he makes $5 to $10 million a year off his little business.”

Thousands of 'Pure Sweat' training apps for newly-paid NCAA athletes

With NCAA athletes now able to monetize, Sam predicts a flood of simple subscription apps — like Pure Sweat — selling sport-specific workouts for ~$100-200/month or year, an obvious low-hanging opportunity.

“you're going to see loads of little Pure Sweats, which is like a really simple app that just has basketball workouts that you pay $100 or $200 a month or a year for. I have to imagine you're going to see loads of that. That's just such an easy low-hanging fruit.”

Steal thisHelp a known college athlete launch a simple subscription app selling their sport-specific workouts for $100-200/year.