ProtonMail

Privacy products that looked like losers will quietly take over

Shaan argues DuckDuckGo, ProtonMail, Signal and Brave looked like non-winners for years because their core bet — that people would come to care about privacy and not being tracked — hadn't paid off yet, but it's now coming true.

“Their core insight, which is that people are going to care about privacy. People are going to care about not being tracked by big tech companies, not being advertised to. And they're going to care about not having all their messages stored forever in a way that could get leaked or hacked.”