Pornhub

Niche down hard, then buy traffic from porn sites at $50/mo

Sam breaks down Lotana's erotic-newsletter playbook: a Black British founder targeted a specific niche (Black women), bought traffic from Pornhub, and charged $50/month for the subscription.

“So he decided to go after Black women, I think. Right. And so it was for Black— that was his niche, Black women. And he got traffic from Pornhub. And I think he was charging $50 a month for this newsletter, right?”

Steal thisPick a tightly-defined audience, buy cheap targeted traffic where that audience already is, and charge a premium subscription price.

Erotic newsletter at $6K/month in 2 months using Pornhub for acquisition

Sam reports that a listener launched an erotica newsletter (Hinge Club) two months earlier that is already making $6K a month, using Pornhub as its acquisition channel and targeting an underserved romance/erotica audience.

“A listener to the podcast launched an erotic newsletter 2 months ago that is currently making $6K a month and uses Pornhub as an acquisition channel.”