PatientsLikeMe

Reboot PatientsLikeMe as a simpler, mobile-first condition community

Shaan pitches rebuilding PatientsLikeMe (which raised $150M) as a simpler, mobile-friendly community connecting people with the same medical condition. Shared suffering is deeply bonding and sticky; he'd seed it from Facebook groups and grow via Google AdWords on problem-intent searches.

“I bet that there's an opportunity to like reboot the sort of like PatientsLikeMe idea and just do it simpler, more mobile-friendly. And I think you'd be doing a lot of good in the world, plus be building a very valuable app around community where, and maybe you could start this with Facebook groups.”

Steal thisBuild a mobile-first community where people with the same rare condition find each other, seeded from Facebook groups and grown via problem-intent search ads.