Outreach

Vettery built Outreach internally a year before it became a $1B company

Pushing back on Sam's point that a $10M/year business is a home run, Adcock recalls his seven years at Vettery. His team built an internal marketing automation tool that turned out to be essentially Outreach, which later became a billion-dollar company. His lesson is that choosing what to spend your time on is critical.

“Vettery is my bridge. I sat inside of Vettery for like 7 years. Like, we literally built like a marketing automation tool for us internally. And then like a year later I was like, oh man, look at this, it's outreach.io. And it was like a billion-dollar company. We built that internally a year or two prior.”