Myriad

How to launch a conference from nothing: land 3 big names, then snowball

Shaan's playbook for starting a conference where nobody knows you: cold-email ~100 big-name speakers, land 3-4 yeses by paying flights and doing whatever it takes, then use those names to recruit the next tier who join because the big names are coming.

“The founders said, I want to have a conference in my hometown. Nobody knows me today, but they reached out cold to a bunch of speakers, like 100 different potential speakers, and they got like 3 of them to say yes. But they, because they reached out to 100 big names, Even having 3 was enough to then go down to the next tier of like fame and say, hey, do you want to come speak at this conference”

Steal thisCold-email 100 big-name speakers, land 3-4, then use them to recruit the next tier.