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Mondelez

seller of Animal Crackers brand

3 transcript mentions
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’19’20’21’22’231’24’25’2611
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Gary nearly bought the dead Animal Crackers brand for ~$48

Gary reveals he had a signed deal to buy the Animal Crackers brand from Mondelez for about $48 (million implied), planning to turn the lion into an animated IP character before the seller pulled out.

$48M
Price to acquire the Animal Crackers brand · USD
$48, I think the deal was at the time.
EP 209 · 40:27 · GARY VAYNERCHUK
Read at 40:27
mfmindex.com№ 0209-2427