Mirror

FitCam: a $30 box that turns your TV into a Mirror competitor

Furqan pitches plugging a cheap GPU board with a webcam into the TV everyone already owns, using pose estimation to turn it into a fitness game. He'd call it FitCam, undercutting Mirror's ~$2,000 wall-mounted hardware by using a screen people already have.

“My idea, if I wanted to do this as an idea, I would do like the best fitness product would be you buy this little device, it plugs into your TV because everybody has a TV on their wall. Now your TV is this awesome fitness game and you could just do like everything. I think I wanted to call it like FitCam or something like that.”

Steal thisInstead of selling expensive smart-mirror hardware, ship a cheap camera dongle that turns the TV people already own into the fitness screen.

Lululemon buys Mirror home gym for $500M

Shaan notes the in-home Mirror workout device sold to Lululemon for $500 million, a strong exit for a hard hardware-plus-new-behavior business, and frames it as the template a glucose-monitor company like Levels could follow.

“So Mirror got bought by Lululemon yesterday, $500 million. And, you know, on the surface is like one of those really hard businesses. It's like Hardware, new behavior for customers, really expensive. And so you could see all these different ways that it was gonna fail. And this, this female founder who did it and the VCs who backed it, it paid off and it got bought by Lululemon for a really great exit.”