Number
Meow Wolf projects $60M revenue and $30M profit from one location
Sam reports that immersive-art venue Meow Wolf sold 500,000 tickets for its 2021 Las Vegas opening and projected $60M in revenue and $30M in profit from a single Austin location, with more cities on the way.
$60M
Projected revenue per location · USD/year
“And they said that their projections for the, the, their Santa Fe location Uh, sorry, their Austin projections were $60 million in revenue, $30 million in profit off one location.”
Number
Meow Wolf: $200M in ticket sales from artists who 'made their house cool'
Sam describes Meow Wolf, the Arizona/New Mexico immersive-art attraction founded by broke artists who turned their house into an interactive walkthrough; it raised at a $200-400M valuation and does ~$200M a year in ticket sales.
$200M
Annual ticket sales · USD/year
“And basically what it is, is this guy was an artist and he lived in a house full of artists and he goes, We're not making money. We got to make some money here. Let's do something. And they made their house cool. It's almost like you walked through like a haunted house where you like would walk through this house and there was like interactive things, very similar to what you're talking about. But these guys are based in Arizona or Nevada, a place where you can like get a huge space. And anyway, maybe it's called Meow Wolf. Anyway, they do like $200 million in sales. Wow. Ticket sales.”