Magic Spoon

Magic Spoon keto cereal will be a breakout hit

Sam tracked surging search traffic and Reddit posts for keto cereal before Magic Spoon launched, and predicts the brand will take off in the same category as Halo Top. Cereal, he notes, could be a ~$50 billion-a-year market dominated by marketing spend.

“I have seen the traffic for keto cereal surge, like the amount of people who search it as well as the amount of posts on Reddit. Super fascinating. If you go and read P&G, Procter Gamble, or who all the other— Kellogg, all the other cereal makers— cereal accounts for like huge— I mean, I imagine like, like it could be like $50 billion a year.”