Number
LOL Surprise dolls: $5 billion in sales, privately owned
Sam notes MGA's LOL Surprise line, which started from licensing Power Rangers, now does $5 billion in sales and is growing fast, all privately held.
$5000M
Annual sales · USD/year
“If you don't, meet LOL Surprise, and the company does $5 billion in sales. They're privately owned and it's growing like a weed. And it started as licensing Power Rangers and then they made their own thing.”
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