Lilia

Hook the customer, then sell them everything: the Hims playbook

Sam argues egg-freezing startup Lilia and influencer-lender Carrot should land a customer on one product, then expand the catalog — the way Hims went from Viagra to hair loss to testosterone.

“once you get this customer on the hook, there's loads of products that you could sell them. In the same way Hims started with Viagra and now is doing hair loss, and then now they're thinking about doing testosterone, doing X, and then doing Y, whatever.”

Steal thisAcquire customers with one sticky product, then cross-sell an expanding catalog into the same trusting audience.