Number
Costco's Kirkland brand sold $39 billion in 2018
Sam frames Brandless as a chance to become the trusted generic brand, citing that Costco's Kirkland Signature did roughly $39 billion in product sales in 2018.
$39000M
Annual Kirkland brand product sales · USD/year
“$39 billion. Kirkland brand sells $39 billion of products. 2018.”
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