Juul

Total marketing was a friends-and-family email — sold to a stranger in 90 seconds

Peter pressed go on his Kickstarter from borrowed desk space at a 6-person company that later became Juul; within ~90 seconds a stranger in England backed it, and his entire marketing was emailing friends and family.

“And I think it took like 90 seconds before some dude dude— he couldn't have even watched the whole video— but some dude in England, just a random person, backed the project. I was like, holy shit, that's incredible! I just sold a thing that I haven't even made yet to a guy in England that I've never met, right? This is magic. God, the internet is cool, you know?”