Joe Coffee

Arm the rebels: white-label what big brands spent millions building

Shaan's repeated business blueprint: take the custom software big brands spent millions building (Starbucks app, Smile.io-style loyalty, Domino's ordering) and sell a white-labeled version to every mom-and-pop that competes with them — like Joe Coffee did for indie coffee shops.

“I love the idea of basically taking like what the big brands do and what the big brands have spent millions of dollars developing for themselves and then just turning that into an app that any little mom and pop can just plug into their store and have that same user experience.”

Steal thisFind software a big brand spent millions building (loyalty, ordering, paywall), then white-label it for every small competitor: 'arm the rebels.'