InstaFile

Couch cushion businesses: rank #1 for a desperate niche search

Shaan's name for a business model: 'couch cushion businesses', tiny cracks in the system you slip into. Example: InstaFile ranks #1 for 'item left at TSA' and charges $29 to file a claim that's actually free, then forges your report and the response.

“I call these couch cushion businesses. It's like finding change in the couch cushion. It's like these little cracks in the system where you can just like slip right in and create a business. So of course people are going to be losing, you know, 1 out of 1,000 people are going to lose something in TSA. What are they going to do? They're going to Google it. And these guys are the top ranking result for that, for every airport, I think.”

Steal thisFind a hyper-specific, desperate search query nobody owns, rank #1, and charge to do something for people in their moment of need.