Fact
The rich get richer: leaders grow fastest in a rising market
Shaan's observation from Twitch: when a whole market grows, customers flock to the top-of-mind leader, so the biggest brand also grows the fastest. He cites Calm and Headspace dominating meditation the same way.
“All we have to do is, you know, walk out of the house with a big pot and just catch the rain of growth, you know? So I think that's really cool is that big companies when things go well, they get to eat up a whole bunch more share”
Idea
Bonsai Mirai: a $20/mo bonsai livestream as active meditation
Sam highlights Bonsai Mirai, a creator who is 'the Bob Ross of bonsai trees' charging ~$20–30/month to watch him trim bonsai. The site draws 20,000–50,000 visitors a month with 230 videos and 360 hours of education, positioned as an alternative to Headspace.
“So you pay $20 a month or $30 a month and you get to watch him do bonsai trimming and people are loving it. And I looked at his traffic and he has peaked in April and he is getting somewhere between 20,000 and 50,000 people people a month coming to this website”
Steal thisTurn a calming niche hobby into a paid livestream subscription positioned as 'active meditation' rather than a course.