Fortnite

A 'Tough Mudder for esports': pop-up gaming tournaments for teens

Shaan pitches pop-up esports tournaments - approachable, social, photo-worthy events for the many kids who play games like Fortnite but can't easily host their own tournament due to the hardware and networking overhead.

“One that I think is interesting because I'm in the world of esports is essentially a Tough Mudder for esports. So most kids play video games. So like more people play Fortnite than play basketball in the world. Uh, you know, yeah, in terms of playing. And so, you know, they've seen people compete, they've seen tournaments, but it's very hard to like do your own tournament or have a tournament nearby because it takes a lot of overhead to like set up a bunch of computers, get the networking to work, blah, blah, blah.”

Steal thisTake a successful experiential-event format and clone it for a passionate niche audience that has no easy local version.