Fenty

Clout Kitchens: influencer-branded cloud kitchens

Stu pitches 'Clout Kitchens', delivery-only cloud kitchens fronted by food influencers, the way Kylie Cosmetics and Fenty paired a celebrity name with a behind-the-scenes incubator. The influencer brings distribution and recipes; the operator handles formulation, marketing, and execution.

“So something that I've been thinking a lot about, which I'm calling— are you ready for it— Clout Kitchens, is influencer-based cloud kitchens. Okay. And so if you look at the, the, the expansion of influencer marketing, and not just influencers as a pay-to-play scheme that startups are, or large corporates are working with to hawk their products, but instead actually having these influencers build real businesses.”

Steal thisPair a food influencer's audience and recipes with a cloud-kitchen operator to launch a delivery brand with near-zero startup cost.