Elsa

Elsa: ~$6M/year teaching English pronunciation by voice

Shaan describes Elsa, an app that corrects English pronunciation as users speak into their phone, targeting the hundreds of millions trying to learn to speak (not just read) English. He says it was already doing roughly $6M a year from in-app subscriptions, with Vietnam as its biggest market.

“They had crazy stats. Uh, so I think, I think Vietnam was their biggest market at the time. Oh, that's not bad. They were doing like, I forgot what it was. Like, I think like $6 million a year already annual from their just like in-app subscriptions of people paying for their pronunciation coach, their AI pronunciation coach.”