Dibbs

Turn each athlete into an ETF of their own cards

Dibbs makes collecting approachable by letting people 'buy into a player' rather than a specific card: each player becomes a little ETF, a basket of cards collateralizing the position, so buyers bet on Luka or Giannis without learning card-grading science.

“They're turning players into their own little ETF of a collection of cards that are associated with that player. You don't have to know that this is a 19— or sorry, like a 2010 rookie card of this mint grade from this base set collection that's never going to get reproduced or whatever. You don't have to know all that. You just have to buy into the player at a certain price point, and you know that it's collateralized by the underlying card assets.”

Steal thisBundle a category's confusing individual assets into a single recognizable name buyers already believe in.