Diamond Candles

Diamond Candles: a $1,000 ring hidden in 1 of 10,000 candles

Sam recalls Diamond Candles, which embedded a small ring in the bottom of every candle and, roughly 1 in 10,000, a $1,000 diamond — a variable-reward gimmick that turned an ordinary product into a game.

“And anyway, they at like 1 in 10,000 candles probably has a $1,000 diamond. The rest have nothing, something, but like a Cracker Jack ring.”