Detour

Detour's 'guided tour' model applied to anything: cooking, workouts, meditation

Sam recounts Groupon-founder Andrew Mason's Detour, a GPS-triggered, This American Life-quality audio walking tour. The crew's bigger idea: take the 'guided' format and apply it to high-frequency daily activities like cooking via AirPods, which would be far larger than tourism.

“So it's guided guided walking tours. But you know, you know, This American Life, like, you know how it's like really highly, um, produced podcasts where you can like hear noises? And they did that, but it was GP— it was work at your GPS.”

Steal thisTake a beloved-but-niche product format and apply it to a daily, high-frequency activity to grow the market.