Story
One advertiser pulling out after a tragedy cost The Hustle $30K in a day
Sam illustrates the fragility of ad-dependent media: when they covered a shooting, an advertiser refused to run next to the coverage and pulled out, costing them roughly $30,000 that day - his argument for why ads should only be part of the mix.
“And some brand, I don't remember if it was Bonobos, but they were like, you know, we don't want to advertise. So it's like, fuck, we just lost $30 grand that day.”
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