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Bold.org

scholarship lead-gen model

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Idea

The scholarship lead-gen flow: feel-good front, lead sale on the back

Sam explains Bold.org's model: aggregate scholarships, pay to drive niche applicants (nurses, MBAs) into a sign-up flow, then monetize the highly-qualified list with opt-in offers. The Hustle paid Bold $50k-$100k a month for leads.

“And companies like The Hustle, I would pay them money. I think at one point we were paying them maybe $50,000 to $100,000 a month. Wow. And that's how many leads that they were getting us.”

Steal thisWrap a genuinely useful free offer (scholarships, giveaways) around a sign-up flow, then sell the enriched, niche lead list to advertisers.

EP 193 · 23:50 · SAM
Read at 23:50
mfmindex.com№ 0193-1430