Beeroll

Activate the stay-at-home mom workforce, like UserTesting did

Shaan likens Beeroll to UserTesting, which built a multi-hundred-million-dollar business by matching the at-home-mom workforce (willing to trade an hour for $10-15) with companies needing website feedback. The same labor pool can produce ad testimonials and UGC video.

“User Testing did the same thing. They activated the stay-at-home mom workforce, which is there's a whole bunch of people that are staying at home. They want a little bit of side income. They don't want to have like specific skills, like, you know, some coding or designing or something like that. And they just want to make a little bit of money. They'll, they're willing to basically trade half an hour or an hour of their time for $10, $15.”

Steal thisTap the flexible at-home workforce that trades an hour for $10-15 and match them to companies needing testimonials, reviews, or UGC.

Mine Fiverr's report, pick the hottest category, build a niche site

Sam's playbook for spotting service businesses: read Fiverr's annual report (or sort fiverr.com by popularity) to find the fastest-growing categories, then build a dedicated single-purpose website for that one category, like Beeroll did for UGC video.

“What I would do is I'm looking at Fiverr's annual report, and they'll actually tell you more likely than not what some of the fastest growing categories are, um, and what the fastest and most popular services are. Or you could just go straight to fiverr.com and do like rank by popularity. And I would just rinse and repeat and I would look at what B-roll did and I would look at which category is the most popular and I would create a website just for that.”

Steal thisFind Fiverr's fastest-growing category, then spin up a single-purpose site that does only that one service better.

Beeroll could be a 9-figure UGC-ad business

Shaan estimates Beeroll is doing $1-2M a year now but predicts it could become a nine-figure business by capturing a slice of the multi-billion-dollar Facebook ad market that needs better-converting creative at scale.

“I think they're probably doing a couple million, $1 or $2 million a year is my guess. And I think that this could easily be, you know, a 9-figure business. Why? Because you're taking a subset of the Facebook ad engine, right? Facebook— people are spending billions and billions of dollars on Facebook advertising.”