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BarkBox

$250M/year revenue, pioneered dog influencers

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#23Disney for Dogs1×#22Cloud Kitchens, Kava Bars & Religious Products1×

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$250M/yrBarkBox annual revenueEP 22 · 30:13 · SAM · BarkBox

In the moments

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Story

BarkBox wasn't a stroke of genius — it was 'the least shitty idea of the day'

Henrik Werdelin, co-founder of BarkBox/Bark, debunks the heroic-origin myth. The Disney-for-dogs subscription box started as a casual Friday brainstorm; they didn't think it would be a big business and only realized it was working once traction showed up.

“I think when you build a big business like we have now, you want to try to come up with these glorious stories about like how insightful you were. It wasn't really a big deal. Like, I think it was kind of like the least shitty idea of the day. We definitely didn't think it would be a big business. I think what we saw pretty quickly was that it was working.”
EP 23 · 0:00 · MATT MEEKER
Read at 0:00
mfmindex.com№ 0023-0
Number

BarkBox is doing $250M a year in revenue

Shaan reports that BarkBox is generating $250 million per year in revenue after raising around $50 million total, having pioneered the dog-influencer trend on Instagram.

$250M
BarkBox annual revenue · USD/year
“It's doing $250 million in revenue. Shit, really?”
EP 22 · 30:13 · SAM
Read at 30:13
mfmindex.com№ 0022-1813