Amazon Mechanical Turk

Test a brand name on Mechanical Turk for 10 dollars

A Rev co-founder validated candidate names cheaply: he loaded $100 into Mechanical Turk and paid people ~15 cents each to name the first three words and the feeling they associated with each domain, producing a frequency-sized tag cloud per name. 'Rev' returned speed (good), reverend (irrelevant), and revolution.

“He went on Mechanical Turk and he filled his account with like $100. And I think I had at the time like 10 domain names I was thinking about. So for each domain name, he would pay people some small amount, like 15 cents, to answer a question. And the question was like, when you see this word, what are the 3 words that you think of?”

Steal thisCrowd-test brand-name associations on Mechanical Turk for a few dollars before committing.