Framework
AARP model: free-ish membership, monetize the back end
AARP gives 60-year-olds a cheap card but makes $1.6 billion in revenue, around $1 billion of it from affiliate cuts when it routes members to partners like insurers. The membership fee isn't the business; the back-end affiliate take is.
“AARP makes $1.6 billion in revenue. So where's all that money coming from? It's not coming from fees. It's all coming from the back end.”
Steal thisPool a defined group with a cheap membership, then take an affiliate cut by routing them to vendors who pay for the access.
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